To better help our clients understand Framework Media Strategies and the services it provides, we’ve gone ahead and set up this page in hopes of answering some of your initial questions. Let us know if there are some we’ve missed!
I know my business inside-and-out, and I’ve got a few steady customers, why do I need to tell you about it?
The marketplace is crowded; that is a fact of today’s world. However, it doesn’t mean you or your business have to remain content with being a part of that noise. Rather, we suggest rising above it. Often it becomes easier for you to focus on keeping the customers you have satisfied, rather than planning for growth. Understand first that the key to advancing your business and generating new customers lies within planned promotion and publicity. In embracing that, it is integral to use public relations tactics to build content about you and your business. Then, pitching to professional and media contacts, as well as your target audiences, is utilized to promote you. Let’s face it, advertising rates can be expensive and billboards can be budget breakers. However, feature articles in newspapers, quotes in publications (both on and offline), mentions on consumer blogs, viewers of your social media networks and the power of word-of-mouth are much more cost effective. Who doesn’t want more for their money?
What is Integrated Communications?
Integrated Communications can be defined as the coordination and combination of all communication tools, avenues, functions and sources within a company or business into a seamless program that maximizes the impact on your consumers at a minimal cost. In other words, it’s a fancy way to incorporate the tactics of advertising, marketing, media relations, public relations, promotions and social media all under one roof. But the goal remains the same: growing your business. (Read more here)
Why do I need to integrate my communication efforts?
In today’s marketplace, small business owners wear many hats, including assuming the role of company communicator. However, the reality is that communication is constant and instantaneous; and keeping track of it can be mighty time consuming. For non-profits and musicians/bands as well, these concerns are much the same. Building an integrated communication plan that addresses traditional (print/broadcast) and new media concerns from start-to-finish may be the best way to keep up with the daily dose of media a business can throw your way.
What’s wrong with traditional media?
In short, nothing. Print and broadcast media have been and will be an essential part of any communication plan. However, the advent of the Internet and Web 2.0 applications have changed the way your potential consumers communicate. Today’s conversations are happening online because the word of mouth network has become much more efficient. The Web offers businesses the option to appeal to small niche audiences every day. Not to mention, it is much more affordable for today’s business to venture into new media tactics as opposed to incorporating large-scale, costly advertising and marketing plans.
What’s so great about the Web?
The Web is today’s primary resource for a consumer when considering a purchase or service. Think about it; if your business isn’t present and engaged in the places, and at the times, that your buyers are then there is a loss on potential business no matter how successful your other marketing programs are. Today’s consumer’s are looking for just the right product or service to satisfy their unique desires at the precise moment they are online. If you’ve got a noteworthy product or service, let them see you.
What’s the deal with social media?
Over time, there has been a shift from a manufacturer-dominated market to a retailer-dominated, consumer-controlled market. To adjust, marketing tactics have evolved from general-focus to data-based. In the wake of that change, social media has become a proven way to reach, engage and cultivate relationships with customers, stakeholders and your other audiences. These new networks have grown so explosively because they’re the closest thing we have to actual face-to-face human contact. In addition, social media has proven to be very useful in gaining additional exposure for many small businesses. Take Facebook for example; a business’ presence on the site exposes their products and services to over 500 million potential customers by the click of a button. That’s a lot of eyes on you. (Read more here)
I’ve heard design is sometimes an unnecessary cost I don’t have to incur, why do you recommend it?
Often when prospective consumers find your business or research your products and services, it is the visual content available to them that is the most intriguing. How your content looks, and feels, as well as what personality it provides can seriously affect the interpretation of you and your business. First impressions are lasting and often logos, pictures, videos and promotional items define you before your potential consumers decide to go any further. (Read more here)
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